In a significant development in India’s trade relations with Gulf countries, the Indian Made Foreign Liquor Association (IMPPA) has penned a heartfelt letter to Prime Minister Narendra Modi. The association is appealing for the immediate removal of bans imposed by several Gulf nations on ‘Dhurandar’, a popular Indian liquor brand renowned for its robust flavor and quality.
The bans, enacted over the past few years, have severely impacted the brand’s exports to lucrative markets in the UAE, Saudi Arabia, and other GCC countries. IMPPA highlights that ‘Dhurandar’ meets all international quality standards and has been a staple in these markets for decades. The letter details how regulatory hurdles and sudden prohibitions have led to massive financial losses for Indian distillers, affecting thousands of jobs in the sector.
‘Dhurandar’, often called the powerhouse of Indian spirits, derives its name from its intense potency and distinctive taste profile. Produced by leading distilleries in states like Uttar Pradesh and Maharashtra, the brand symbolizes India’s growing prowess in the global alcohol industry. IMPPA argues that lifting the ban would not only revive exports but also strengthen bilateral trade ties at a time when India is pushing for deeper economic partnerships with the Gulf.
The appeal comes amid ongoing diplomatic engagements between India and GCC nations. Sources within IMPPA reveal that preliminary discussions with Gulf regulators have been positive, with assurances that quality compliance issues are being addressed. The association has attached comprehensive lab reports and certifications to bolster their case.
Industry experts view this as a test case for India’s beverage export ambitions. With the global spirits market projected to grow exponentially, removing such barriers could position Indian brands like ‘Dhurandar’ as serious contenders against international giants. IMPPA’s proactive outreach to the Prime Minister underscores the urgency, calling for swift intervention through diplomatic channels.
As PM Modi’s office reviews the letter, stakeholders remain optimistic. A favorable resolution could pave the way for smoother market access, benefiting producers, exporters, and consumers alike. This move aligns with India’s ‘Make in India’ initiative, promoting domestic products on the world stage.