Cricket’s Richest Match: India vs. Pakistan in Asia Cup 2025 to Shatter Advertising Records

The cricketing world is gearing up for the monumental India versus Pakistan match in the 2025 Asia Cup, scheduled for September 14. The contest will be held at the Dubai International Cricket Stadium, stirring intense excitement among fans and advertisers. The Asia Cup 2025 will showcase eight teams competing in the T20I format across Dubai and Abu Dhabi from September 9 to 28. India’s journey begins against the United Arab Emirates (UAE) on September 10 in Dubai, before the much-anticipated clash with Pakistan. The final group stage game for India is slated for September 19 versus Oman in Abu Dhabi. Broadcasters are preparing for substantial financial gains due to the high demand for advertising during the India-Pakistan match. Ad slots for India’s matches are priced between Rs 14–16 lakh per 10 seconds, with the India-Pakistan game attracting the highest rates. A 10-second advertisement during this match will cost a staggering Rs 16 lakh, reflecting the massive commercial interest in this rivalry. TV sponsorship packages include: Co-presenting sponsorship at Rs 18 crore, associate sponsorship at Rs 13 crore, and a spot-buy package at Rs 16 lakh per 10 seconds. Digital platform Sony LIV has secured major ad deals: Co-presenting and highlights partnerships worth Rs 30 crore each. The digital platform is allocating 30% of all digital ads for India matches. Digital ad rates vary by placement: Pre-rolls at Rs 275 per 10 seconds (increasing to Rs 500 for India games, Rs 750 for India-Pakistan), mid-rolls at Rs 225 per 10 seconds (Rs 400 for India games, Rs 600 for India-Pakistan), and connected TV ads at Rs 450 (Rs 800 for India games, Rs 1,200 for India-Pakistan). The India vs. Pakistan fixture is the centerpiece of Asian cricket, drawing colossal viewership and often breaking viewership records. The match is timed perfectly for a Sunday evening in Dubai, ensuring maximum engagement. This game is pivotal for India, as it’s not just a group-stage match but a statement of intent for the knockout rounds, emphasizing pride and momentum.