Before the iPhone 17 Series is released, Apple is preparing to significantly improve its users’ search experience. The company is keen on advancing in artificial intelligence and is secretly developing a rival to ChatGPT. Bloomberg’s report indicates that a team called Answer, Knowledge, and Information has been created to build an AI chatbot that can answer any user question.
This move is in contrast to earlier statements by Apple executives who had previously minimized the need for chatbot-style AI. However, the company is now pushing its AI strategy beyond its Apple Intelligence platform, which offers tools like Genmoji, notification summaries, and writing suggestions. Apple Intelligence hasn’t satisfied many users, especially considering the delays in updating Siri.