Chipotle Mexican Grill releases pollo asado for a restricted time.
Supply Chipotle Mexican Grill
Chipotle Mexican Grill introduced Thursday it’s launching pollo asado because it newest limited-time menu merchandise within the U.S. and Canada.
The pollo asado is made with grilled hen, garlic, contemporary lime, guajillo peppers and hand-chopped cilantro.
It marks the primary time since its founding that Chipotle has launched every other hen choice. Its present adobo hen is the most affordable meat on its menu and its top-selling protein choice.
“Hen is definitely our most well liked protein, with a lot of our maximum dependable Chipotle shoppers ordering it nearly all of the time,” Leader Advertising Officer Chris Brandt mentioned in a commentary.
An entree with pollo asado will promote for a mean value of $9.11 within the U.S., 65 cents costlier than the usual hen choice.
The burrito chain examined the pollo asado at dozens of eating places in Cincinnati and Sacramento beginning in November. Chipotle mentioned comments and gross sales for the check have been on pair with the ones for its smoked brisket, the chain’s bestselling new menu merchandise in fresh historical past.
The smoked brisket and pollo asado launches are a part of the corporate’s broader menu technique.
The chain is understood for its somewhat brief menu, however underneath CEO Brian Niccol, it’s been branching out with limited-time pieces that draw shoppers to its eating places. Ahead of main Chipotle, Niccol was once leader government of Taco Bell, which is owned by way of Yum Manufacturers and identified for its numerous menu with many rotating choices.
Stocks of Chipotle have fallen 2% within the closing one year, dragging its marketplace price right down to $38.9 billion. Whilst its gross sales enlargement has been sturdy, investor fears about inflation and broader marketplace volatility have weighed on its efficiency.