Amazon acquires Veeqo, a start-up that is helping dealers set up their on-line companies

A quick-moving conveyor belt strikes a bundle via a scanning system on its option to a supply truck all over operations on Cyber Monday at Amazon’s achievement heart in Robbinsville, New Jersey, U.S., November 29, 2021.

Mike Segar | Reuters

Amazon has purchased Veeqo, an organization that makes equipment to lend a hand on-line companies promote merchandise off and on Amazon.

Amazon quietly received the e-commerce device corporate ultimate November, but it surely did not publicize the purchase. Veeqo introduced the deal in an organization weblog submit, and Octopus Ventures, an investor in Veeqo, showed the deal on Monday.

Amazon is estimated to say about 40% of the country’s e-commerce gross sales, however there may be nonetheless a vital bite of on-line buying that takes position in different places on the net. Amazon has lengthy been considering claiming a percentage of gross sales on different platforms like eBay, Etsy, Shopify and Walmart.

For a number of years, Amazon has introduced a program referred to as Multi-Channel Success, which we could dealers retailer and send merchandise the usage of Amazon’s services and products irrespective of whether or not they are promoting on Amazon. Amazon has sought to draw dealers to this system through reducing charges, as third-party logistics suppliers and corporations like Shopify, UPS and FedEx have all introduced their very own achievement services and products.

By way of obtaining Veeqo, Amazon may just combine extra powerful equipment for dealers into its MCF program, doubtlessly luring them clear of different third-party logistics suppliers.

“We look ahead to finding all of the tactics we will paintings with Amazon to construct on our current equipment, increase new services and products and, in the end, serve you higher,” Veeqo wrote.

An Amazon spokeswoman showed the purchase. The spokeswoman declined to divulge the phrases of the deal.

“We are excited Veeqo has joined Amazon,” the spokeswoman stated. “We plan to proceed making an investment in new options and enhancements to lend a hand Veeqo serve dealers globally from its house in Wales, facilitate expansion for dealers’ multi-channel companies, and improve the enjoy in their consumers.”

Representatives from Veeqo did not right away reply to a request for remark.

Based in 2013, Veeqo is based totally in Swansea, Wales, and gives device that is helping shops set up their on-line companies throughout e-commerce platforms, together with Amazon, eBay, Shopify and Walmart, starting from order delivery and returns, to keeping an eye on what merchandise are in inventory. The corporate employs kind of 60 other folks, in keeping with LinkedIn.

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