Controversy has arisen between two major brands over sunscreen advertisements. Hanasa Consumer has filed a petition in the Delhi High Court demanding a change in an advertisement of Hindustan Unilever (HUL). According to sources associated with the case, Hanasa has alleged that HUL’s advertisement is derogatory. In addition, he has appealed to the court to intervene to remove or amend this advertisement. It is noteworthy that Hanasa is the original company of Consumer, Beauty and Personal Care Brand MamArth.
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What is the matter
An advertisement by the Lakme brand of Hindustan Unilever has been accused that his “online Bestseller” sunscreen is giving false information about its SPF, which can cause stains on the skin. SPF means Sun Protection Factor, and Honasa Consumer objects to it. On behalf of Hanasa Consumer, senior advocate Amit Sibal presented the company’s arguments in the Delhi High Court and demanded relief from alleged derogatory and false advertisements made by HUL.
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What did the court say
Justice Amit Bansal’s single-judge bench made a remark that advertisements appear to be derogatory in the initial point of view. Nevertheless, Hindustan Unilever has been allowed to present its arguments. Subsequently, Hanasa Consumer demanded intervention from the court to prevent Hindustan Unilever from publication of such advertisements on newspapers, hoardings or social media until the next hearing, but Justice Bansal did not accept the petition.
Hanasa consumer objection to co-founder
The controversy arose when Honasa Consumer’s co-founder Ghazal Alagh expressed his objection through a post on social media. Alagh congratulated HUL’s Lakme product for adopting the Sun Protection Factor Standards. It is noteworthy that the Sun Protection Factor is already being followed by the brand The Derma Company of Honasa. SPF, or sun protection factor, shows how effectively a sunscreen protects the skin from harmful UVB rays.