Mumbai. Indian music is crossing boundaries and music producer Anshul Garg played a big role in it last year when he collaborated with Shreya Ghoshal and Moroccan singer Saad Lamjarred for the hugely successful single Guli Mata under his label Play DMF Was. The cultural amalgamation took the audience by surprise and now Anshul and Shreya are reuniting for another global collaboration with their next single Yimmi Yimmi.
The new song features the voices of Shreya Ghoshal and French R&B singer Tayk. The music video of the song, choreographed by Piyush Bhagat and Shazia Samji, features actress Jacqueline Fernandez, who is originally from Sri Lanka. Thus, this track symbolizes a true global team and it is all the idea of Anshul Garg of Play DMF. The producer's goal is to bring Indian pop music to the forefront and spread it across the world. To achieve this, he is calling on some of the best talent from across the world to collaborate with some of the biggest Indian artists.
Collaborating with Anshul, Jacqueline Fernandez says, “Songs have played a huge role in my career and teaming up with Anshul for Yimmi Yimmi is another tick mark on my list. He has a good understanding of music and shooting the song was a lot of fun. The vibe of Yimmi Yimmi is very fresh and energetic and I am sure the audience will like this song too.”