On seventeenth August, Pakistan Cricket Board (PCB) launched a promotional marketing campaign video main as much as the Cricket Global Cup (CWC) 2023. In a submit on X (previously Twitter), PCB stated a prior video model had some essential clips lacking, and the brand new model has rectified the problem. PCB claimed it came about because of the period of the video. Apparently, within the earlier model of the video, probably the most influential Pakistani Cricket crew captain and previous PM Imran Khan used to be neglected utterly, resulting in outrage over social media.
The PCB has introduced a promotional marketing campaign main as much as the CWC 2023. One of the most movies used to be uploaded on 14th August 2023. Because of its period, the video used to be abridged and a few essential clips had been lacking. This has been rectified in your complete model of the video ⤵️ percent.twitter.com/Rz2OBDyI9i
— Pakistan Cricket (@TheRealPCB) August 16, 2023
In its newest submit, PCB wrote, “The PCB has introduced a promotional marketing campaign main as much as the CWC 2023. One of the most movies used to be uploaded on 14th August 2023. Because of its period, the video used to be abridged, and a few essential clips had been lacking. This has been rectified in your complete model of the video.”
The brand new video used to be launched after PCB confronted critical backlash at the earlier video. Enthusiasts and previous Pakistani cricketers had been baffled on the previous video that has been got rid of from social media platforms. “Making historical past isn’t with regards to in the future; it’s in regards to the legends we create and the stories we script. Pakistan Cricket Crew – a legacy that echoes via time,” used to be the caption for the video. Apparently, PCB were given its identify written within the historical past with the video for the flawed causes. Now-deleted submit’s archive may also be noticed right here.
Lashing out at PCB, former Pakistani Cricket Crew captain Wasim Akram wrote, “After lengthy flights and hours of transit prior to attaining Sri Lanka, I were given the surprise of my lifestyles once I watched PCB’s brief clip at the historical past of Pakistan cricket minus the nice Imran Khan… political variations aside however Imran Khan is an icon of worldwide cricket and evolved Pakistan into a robust unit in his time and gave us a pathway… PCB will have to delete the video and apologise.”
After lengthy flights and hours of transit prior to attaining Sri Lanka, I were given the surprise of my lifestyles once I watched PCB’s brief clip at the historical past of Pakistan cricket minus the nice Imran Khan… political variations aside however Imran Khan is an icon of worldwide cricket and evolved…
— Wasim Akram (@wasimakramlive) August 16, 2023
An X consumer Hina Abbasi even tagged the ICC and accused PCB of going towards the spirit of sportsmanship by way of taking a political stance.
Expensive @ICC , we kindly request your consideration to handle the problem referring to @TheRealPCBMedia & @TheRealPCB’s political stance, which matches towards the spirit of sportsmanship.
It’s disheartening to witness such habits towards nationwide heroes within the realm of gents’s sports activities…
— Hina Abbasi (@illusionisthina) August 14, 2023
X customers from Pakistan trended #ShameOnPCB in view of the blunder made by way of the Pakistani Cricket Board.
Particularly, PCB has subscribed to X Top class, because of this they are able to add longer than 2 mins 20 seconds video, which is the prohibit for non-Top class X customers. In spite of perhaps importing longer movies, PCB determined to move for a shorter model with out Imran Khan’s contribution to Pakistani Cricket.
Most likely, the verdict to put out of your mind Imran Khan from the video is rooted within the political turmoil that has been going down within the neighbouring nation. Imran Khan, who’s dealing with more than one corruption fees and used to be got rid of from the submit of High Minister ultimate yr after a no-confidence vote, has been the centre of controversies for a very long time. Cricket and politics have a deep connection in Pakistan. Understandably, PCB would no longer need to anger the politicians operating the rustic by way of including Imran Khan within the video, however their “blameless” try to save themselves backfired.