Large Flashing ‘X’ Signal Atop Twitter HQ Dismantled Amid Rebranding Efforts

An overly massive flashing “X” signal at the roof of Twitter’s headquarters in San Francisco used to be dismantled on Monday, after officers mentioned the most recent transfer through Elon Musk to rebrand the social media corporate violated town code.

On July 23, Musk unveiled a brand new black and white “X” emblem he mentioned would exchange the blue fowl that has famously represented Twitter for years. The X now seems on each the desktop and cellular variations of the app, with the letter in white over a black background.

Remaining week, San Francisco police stopped staff from getting rid of Twitter’s fowl and vertical emblem from the facet of the development, announcing they’d now not taped off the sidewalk to stay pedestrians secure all through the paintings. On Friday, Musk put in a large X on best of Twitter’s development that emitted a strobing white gentle, which close by citizens mentioned beamed into their flats.

The town opened a grievance and introduced an investigation into the signal at the day it went up, with an inspector calling the large X “unsafe” as it used to be constructed with out a protection allow. Any substitute letters or symbols, in addition to erecting an indication on best of a development, will require a allow to verify “consistency with the historical nature of the development” and to verify any additions to the construction are safely hooked up, a spokesperson for the Division of Construction Inspection instructed The Related Press.

Senior development inspector Mauricio Hernandez spoke with Twitter and development repairs on Friday, explaining to them the dep.’s investigation procedure and soliciting for get right of entry to to the roof, consistent with a central authority grievance tracker. However a Twitter consultant refused to let Hernandez get right of entry to the signal, announcing the X used to be a “transient lighted signal for an tournament,” the tracker reads.

On Saturday, Hernandez once more attempted to get right of entry to the signal, best to be denied through the corporate. Musk posted a video on Twitter hours later appearing the X signal flashing white gentle atop the headquarters.

However on Monday, staff had been noticed taking down the X that Musk boasted about. After being up for lower than 3 days, the signal used to be long past through midday, consistent with native shops.