Bob Iger, CEO, Disney at Apple program
Supply: Apple
The Walt Disney Corporate has at all times been at the leading edge of latest storytelling generation. On Monday, it introduced a brand new partnership with Apple to convey its streaming provider Disney+ to the tech large’s new augmented fact headset.
Dubbed Imaginative and prescient Professional, the headset will permit customers to engage with virtual content material in blended fact. It’ll retail for $3,499.
Disney CEO Bob Iger mentioned the brand new tech will strengthen the Disney+ viewing enjoy, noting that after the headset launches early subsequent 12 months, customers will have the ability to get entry to the streaming provider.
“We are continuously on the lookout for new techniques to entertain, tell and encourage our lovers through combining odd creativity with groundbreaking generation to create really outstanding studies,” Iger mentioned all over Apple’s WWDC 2023 keynote on Monday. “And we imagine Apple Imaginative and prescient Professional is a modern platform that may make our imaginative and prescient a fact.”
The demo reel for the collaboration between Disney and Apple integrated 3-d visuals of a basketball court docket, appearing how customers may well be immersed in sports activities contests from house, in addition to immersive Nationwide Geographic content material that positioned the viewer in the course of the sea.
“It’ll let us create deeply private studies that convey our lovers nearer to the characters they love,” Iger mentioned. “This platform will let us convey Disney to our lovers in ways in which have been in the past not possible.”
The sizzle reel additionally showcased Mickey Mouse springing to lifestyles in a front room, a fireworks display from Disney’s theme parks erupting in a kitchen and lovers observing Megastar Wars content material from a planet’s floor.
“We are so proud to once more be partnering the best storytelling corporate on this planet with probably the most leading edge generation corporate on this planet to convey you actual lifestyles magic,” Iger mentioned.