As High Minister Narendra Modi’s ‘Mann Ki Baat’ approaches its one centesimal episode on April 30, a survey performed by way of the Indian Institute of Control, Rohtak presentations that a minimum of twenty-three crore other people have ‘listened to or seen’ High Minister Narendra Modi’s per 30 days radio broadcast steadily and over 100 crore other people have listened to it at least one time.
It additional mentioned about 96 according to cent of individuals are conscious about the per 30 days radio program, Mann Ki Baat, and 41 crore other people have the scope of changing from occasional target market to common target market.
Those statistics had been published in an exhaustive learn about commissioned by way of Prasar Bharati and performed by way of the Indian Institute of Control, Rohtak.
Forward of one centesimal episode, IIM Survey unearths #MannKiBaat has reached 100 crore listeners
23 crore common listeners of Mann Ki Baat, 96% inhabitants conscious about the well-known radio programme: @IIM_Rohtak Record
Learn right here: https://t.co/WF0g1savDw percent.twitter.com/9HAKQ6dA0B
— PIB India (@PIB_India) April 24, 2023
The survey on listener comments and sentiment research of Mann Ki Baat was once commissioned by way of All India Radio. In its survey, IIM Rohtak sampled 10,003 other people from the North, South, East, and West areas of India the usage of snowball sampling via a psychometrically purified survey software. Of the ten,003 other people, 60% had been men whilst 40% had been women folk. This inhabitants was once unfold over 68 occupations sectors with 64% being from the casual and self-employed sector whilst scholars constituted 23% of the studied target market.
IIM Rohtak mentioned the listeners appreciated the conversation taste of the High Minister and felt what he shared in this system was once empathetic and decisive.
What are essentially the most appreciated traits of the PM?
An expert
Units an emotional attach
Decisive
Sympathetic and empathetic
Direct interplay with electorate
The most well liked subject matters of Mann Ki Baat as according to the Survey are:
Medical Achievements of India
Commonplace Citizen Tales
Gallant of Armed Forces
Formative years Comparable Problems
Atmosphere and Herbal Assets similar problems
Maximum Common Issues of #MannKiBaat as according to
the Survey:
▪️ Medical Fulfillment of India
▪️ Commonplace Citizen Tales
▪️ Gallant of Armed Forces
▪️ Formative years Comparable Problems
▪️ Atmosphere and Herbal Assets similar problems#MannKiBaat100 percent.twitter.com/N7Qt5Hfwb5
— PIB India (@PIB_India) April 24, 2023
“Sixty according to cent have proven pastime in running for nation-building, 55 according to cent confirm turning into a accountable citizen of the country, 63 according to cent really feel that their means against the federal government has turn out to be certain whilst 59 according to cent really feel that their consider within the govt has higher, 58 according to cent expressed that their dwelling stipulations have advanced whilst 73 according to cent really feel constructive in regards to the govt’s running and nation’s growth,” the survey mentioned.
Hindi is essentially the most most well-liked medium
Tv (44.7%) is essentially the most most well-liked medium adopted by way of Radio (17.6%) and Cellphones (37.6%), the survey published, including that Hindi grabs a significant chew of listeners of Mann Ki Baat with 65% target market who prefer it over another language whilst English is available in at 2nd position with 18%.
High Minister Narendra Modi’s per 30 days radio broadcast ‘Mann Ki Baat’ was once one among his distinctive makes an attempt to connect to the hundreds after coming to energy in Would possibly 2014.
Whilst other people listened to the radio sometimes and most well-liked FM stations, PM Modi introduced the point of interest of the country again to the nationwide broadcaster All India Radio (AIR). Mann ki Baat turned into the controversy of the city with its per 30 days broadcast. Ratings of other people would wait in anticipation of this system to listen to what PM Modi will speak about that month.
Closing month, it got here to mild that this system fetched nearly 5 occasions in earnings than the volume spent on promoting and promotions for the display.