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Netflix says it is opening a online game studio in Finland as streamer tries to spice up target market numbers

Netflix reward playing cards are noticed in a store in Krakow, Poland on June 13, 2022.

Jakub Porzycki | Nurphoto | Getty Pictures

Netflix mentioned Monday it’ll be opening an inner recreation studio in Finland.

That is the corporate’s first push into inner recreation construction since streaming massive entered the cellular gaming house in November 2021. The corporate has already bought 3 exterior recreation studios during the last yr. Netflix purchased Subsequent Video games, which could also be based totally in Finland, for approximately $72 million.

Netflix already has a cache of over 20 cellular video games to be had for obtain to Netflix subscribers, and the corporate plans to have 50 by means of the tip of the yr. The catalog comprises “Stranger Issues: 1984” and “Queen’s Gambit Chess,” which might be in line with Netflix sequence.

The streamer’s foray into gaming is in its early levels, however, as of August, now not many Netflix subscribers have been enjoying. Lower than 1% of Netflix’s 220 million subscribers engaged with the video games day-to-day, in keeping with Apptopia. Netflix did not straight away reply to a query about its recreation engagement.

The corporate, which has misplaced general subscribers all over contemporary quarters, touted the newly introduced studio as a spot for Netflix to internally broaden video games along its current subsidiary studios, which additionally come with Evening College Studio and Boss Combat Leisure.

“It is nonetheless early days, and we’ve got a lot more paintings to do to ship an ideal video games enjoy on Netflix,” learn a commentary Netflix VP of Sport Studios Amir Rahimi. “Making a recreation can take years, so I am proud to peer how we are frequently construction the root of our video games studios in our first yr.”

The corporate mentioned that its video games will haven’t any commercials no in-app purchases. Lately customers can see the video games presented inside the Netflix app, however the video games themselves obtain as person apps.